What is Magento?
Magento is a specialized CMS (content management system) or open-source platform for creating online stores. It has the most advanced set of functionality among similar systems. Currently owned by Adobe Inc. There is a free (community edition) and a paid version (enterprise edition), which differ in functionality. In most cases, the functionality of the free version fully covers the daily needs of users.
The system can be improved by writing additional software modules or using existing ones created by a third party (paid and free).
Some companies using Magento: Nestle, Coca-Cola, BurgerKing.
Features of creating an online store on Magento
Magento features include:
a wide range of functionality in the basic version: multilingual, multiple currencies, flexible discount settings, etc.;
the ability to deploy multiple stores using a single centralized control panel;
flexible configuration of user rights in the administrative part;
Features of Magento
In addition to the functions of the online store itself, the platform provides the following features:
automatic maintenance of statistics on sales, orders, deliveries, setting up tax rules;
product catalog management: product sections, products themselves, attributes (filters), search queries, product ratings;
management of users, user groups;
discount management, setting discounts for individual products and product groups;
creation of separate text pages;
automatic maintenance of statistics: sales, shopping carts (including abandoned ones), product viewing statistics, bestsellers, reviews, search queries, etc.
Compare Magento with other e-commerce platforms
Magento is the most feature rich system compared to other similar platforms. In this regard, it is demanding on server resources. Also, for the fine maintenance of this platform, increased requirements are placed on programmers.
When Should You Use Magento?
Magento content management system should be used for relatively complex online stores with a wide range of functionality and nomenclature. You can order a Magento development service in the UK by contacting the experts https://elogic.co/services/magento-development-services-uk/
Site maintenance on Magento
Maintenance of the site by the owner of the resource and its specialists does not require special training. Fine-tuning or creating additional software modules requires the participation of highly qualified technical specialists. The system is more demanding on server resources compared to other e-commerce platforms.
