We all understand that change is one thing some people find difficult to adopt. It's not that the change won't benefit them, but they're not just ready to leave their old comfort zone.

This investor's approach was about the same thing that played out in one of the flour mills company here in my city. The business wasn't bringing in enough returns despite the huge amount of money invested in it. Some background business was actually going on so the owner brought in some Indians to manage the company.
Some of the workers, especially the indigenes who claimed that the job was their entitlement resisted the change. They couldn't come to terms with the revamping of whole system of operation that the new management was doing.
Eventually some of them were laid off.