RE: RE: Who Enjoys Promotional Program, the Customers or the Business?
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RE: Who Enjoys Promotional Program, the Customers or the Business?

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Honest feedback I have learnt from a high-ranking marketing executive several years ago: promotions are always good for the company, seldom for customers. They are crafted to look attractive in order to boost sales, but in the long term the company is always winning (e.g. longer subscription, fidelization, hidden fees).

Promotion is a one-side game whose only winner is the business.