Refereum is a referral marketplace for games. The RFR token rewards gamers for their engagement and purchases with full transparency. Over 150,000 gamers have joined the platform in the two months since launch, and the number of gamers continues to grow exponentially. Their team is made up of veteran game industry experts and blockchain
specialists.
The video games industry is $109B and growing at 6% annually. In recent years the number of gamers has exploded, today 2.2B people play games, making it the single most popular digital entertainment content on any device.
What is the problem they are going to solve?
Referral marketing is the most effective conversion tool to acquire new customers, but untrustworthy actors and expensive micro payments have blocked its ability to scale.
Marketing is critical to drive customer acquisition and usage, but costs are skyrocketing. The gaming industry spends approximately $20B in advertising and marketing and these costs are increasing fast. Competition among game developers is intense.
Compared to other marketing channels, referred consumers have the best conversion to purchase, longer retention, and a higher lifetime value. But, despite proven effectiveness, referral programs are difficult to track and compensate.
These campaigns suffer from fraud (fake influencer accounts, clickbots, etc.), reporting disparities between developers and platforms, leading to a loss of revenue for influencers, and many expensive intermediaries.
Influencers are powerful agents of referral marketing but at the moment no technical mechanism exists to track and pay an individual conversion for each view, like, share or recommendation into a direct sale.
The current approach requires developers to identify influencers manually, contact them one by one, and negotiate unique deal terms, generally in the form of sponsorships.
The solution provided by Refereum:
They want to transfer value from ad agencies and other intermediaries to influencers and gamers directly. Refereum's goal is to eliminate fraud, layers of middlemen, various onerous fees, and redistribute marketing budgets to gamers and influencers instead.
Smart contracts established directly between developers and gamers create a decentralized, secure, and transparent marketplace with a record of purchases and referrals written into the Blockchain.
Game developers can purchase RFR tokens to reward influencers and players for specific actions; in turn, gamers can buy or earn tokens for their actions, which can then be used to purchase more games or converted to cash.
Refereum allows anyone to participate without requiring a bank account. They are also an official partner of the Connext API, which allows average consumers to purchase RFR tokens securely with conventional payment methods like credit cards.
In my opinion this is one of the most interesting upcoming ICOs in february.
Website: https://refereum.com/
ICO Website: https://token.refereum.com/
Whitepaper: https://token.refereum.com/#whitepaper
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