I think i know what the problem might be. At least a part of it. Im leaving messages there.

Its the @peakd signup. Its showing the keychain as a primary option. Once they receive the codes on hiveonboard they have all the keys and the additional steps confuse people. They need to either download the keychain. Thats an additional step. Or use the peakdlock option which creates another requisite code.
So now you have a bunch of codes.

I think i might ask him to point to Hiveblog since there you just need your posting key and username.