Don't we already vote up the witnesses to do what they think is best?

Witnesses generally dont need to do anything other than produce blocks. So us voting them doesnt have much to do with anything related to strategy or direction of Hive. Any of them that do more, do it because thats just what they want to do. A witness position doesnt require anything beyond that. It definitely does not require coordination on direction of Hive and strategy. Thats completely a separate thing.

We seem to be drifting a bit. I know some core development goes on and some projects promise attractive features, but the world still doesn't know about Hive. I'm no marketing guy, but I think we should be able to do better generally.

Yeah, I mean its precisely the lack of direction and leadership. I know active participation in coordinating effort towards a common goal is a fools hope at this point from most whales. Human nature... "he should, why dont you, why wont he, why should i. " I mean most wont even respond to me, thats been... annoyingly for some around for 8 years, haha. Imagine a regular person or someone from outside Hive what kind of trouble they would have reaching Hive authority.
And then theres the fact most dont consider themselves authority.

These 20 people I named are absolutely who could make these decisions. They would just need to coordinate. Some want to, some dont think they have to, some dont want to. Therfor, heres the option. Elect either those that will or elect a program you aim to support. Delegate that responsibility to others.

Problem solved. Well, ofc no guarantee of success but a guarantee of coordination for sure.