Ubex - Artifical Intelligence in Advertising

Ubex - Artifical Intelligence in Advertising | Ecency

Artificial intelligence is becoming more and more sophisticated every day, with laboratories around the world striving to make the next major breakthrough, for both one-off showpiece creations and features that will seamlessly integrate into our everyday life.

Today I'm going to introduce a project within Artificial intelligence is consumed in another new field, in Advertising. The project named Ubex.

Ubex project is a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency. Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.

Ubex solves the problems of the industry through the use of neural networks and blockchain technology. Ubex team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. One of advisors is Urs Bolt. He has more than 30 years of experience in the financial services industry, mainly in wealth management, investment banking and related technology businesses. The other is Michael, a serial Blockchain entrepreneur and has founded or co-founded companies including MLG Blockchain, StratX and AirdropX, among others.

They with the team perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result. The infrastructure developed by them will allow them to take the process of buying advertising and its economic efficiency to a new level.

Ubex has many advantages in comparison with other advertising exchanges

At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Moreover, Ubex smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

There are some important differences between Ubex and its competitors

Amongst the direct competitors of Ubex, it is possible to single out projects such as MAD Network, Adshares, Exchain and so on. The first two have already completed their ICOs and the public stage of Exchain coincides with Ubex’s timings. No one has a finished product completely and Exchain promises to launch theirs faster than the rest, in November 2018. MAD Network and Adshares, along with Ubex, are planning to launch their platforms closer to the beginning of the 2019.

The key difference between Ubex and its competitors, is that Ubex is not just a place for algorithmic traffic purchase, but a system in which artificial intelligence plays a main role. Despite the fact that a number of the projects, such as, Exchain and MAD, declare the presence of AI in the system, AI does not play a main role in it. In Ubex, AI constantly improves the quality of advertising purchases, makes qualitative detection of fraud and causes the least rejection of the audience, as it shows the most relevant advertising.

Because of these outstanding differences in compare with competitors, Ubex project is highly appreciate by many organizations.

The team has presented a step-by-step development strategy. They have already developed a model for the platform as well as the facility to work with widgets.

I highly appreciate effectiveness that artificial intelligence technology can bring to the economy. It can be said that artificial intelligence makes a different in advertising industry. Therefore, I also appreciate Ubex project. It isnot convenient for me to show you all detail information of the project. If you are interested in Ubex, please click on the links below. Thank you for spending time on reading. I hope my content is useful for you.

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