I regularly post a couple youtube links and a brief comment.

I'm not exactly rolling in the upvotes, but if people like what I post, who cares how much "effort" I make?

Oh, also, I've posted what I consider, extremely thought provoking, 1000+ word essays of 100% PURE ORIGINAL CONTENT, and nobody seems to give a flying flip, so, I post mostly shorter stuff now and I get much better audience engagement (replies and discussion).