www.stumbleupon.com
This is a web search engine with an escalating number of member usages
that directs traffic to your site when it picks up on content that is
recommended to the users. It allows users to discover and rate your web
pages, photos and videos drawing from their interests and tastes. This is a
peer sourced based social networking program where the principles can be
applied to gain traffic to your business or marketing web page in order to be
seen.
Tool bars are present for many widgets for other social or advertising
networks which re-direct users to the sites you want them to see and gets
your name and offerings out to them. It does this by filtering and combining
similar opinions of interests and personal preferences to create web
communities. This virtual web community, based on similar interests, fans
out rapidly and causes others to ‘Stumble Upon’ what you have to offer.
One way to look at it is if driving through road construction is sending you
on an alternate route, this guides you to where the user wants to go based
on their basic interest and can turn the detour into a sale or another client
when they go through your website.
This site is spreading rapidly going from peer to peer and friend to friend. It
has a use rating feature by doing thumbs up or thumbs down so if you have
a good website, hopefully when they are directed to it they like what they
see. Users are also able to rate on what they are re-directed to by making
comments or using discussion boards that also takes their common themes
of interest and uses them to connect others to your site. So basically ‘word
of mouth’ is what causes this networking service to grow and guides more
of the media trafficking to your site.
