The World Wi-Fi project is a global decentralized free Wi-Fi network based on private routers which are typically residential routers. Every router owner may share their excess Wi-Fi capacity, allow guests to connect and share the capacity and in the process earn cryptocurrency for this shared capacity. In the end, everybody wins: while guest users get free Internet access, those who own routers generate income, and advertisers reach their target audience. World Wi-Fi is an global project built by the community.
When connected to the system, the router creates and makes available for guests one more network. It is isolated from the in-home network on the software level so those connected to the network will not have access to the computers on the main network of the router owner. The router owner may set parameters, which are well suited to a public network (speed, the maximum number of connections, number of ads to be viewed, and others).
When connecting to the guest network, guest users will see targeted ads, which possibly appeal to them. The router owner’s income depends on who the users of his guest network are and on how many ads they view. The World Wi-Fi platform analyzes location, social media profiles, search history, and other parameters required for behavioral targeting. When there is an indication of a higher income guest on this network the more tokens are issued and effectively, the more the ad views will cost the advertisers.
Airbnb has not built a single hotel, but overs a global hotel experience where everyone who overs a room feels like a hotel owner. Uber has not bought a single car, yet has established a global taxi sheet, where the drivers use their personal cars as an opportunity to earn through “sharing”. Likewise, World Wi-Fi is not going to build actual hotspots, but over router owners an opportunity to act as service providers and earn additional revenue by sharing Internet access capacity.
World Wi-Fi is a revolutionary project designed to make the world a much better place. First decentralized network where everyone wins! Free internet for users, extra income for Wi-Fi owners, more targeted audience for advertisers. Share Wi-Fi - earn cryptocurrency. - CHRISTEL QUEK, CMO & Advisor of Zilliqa, a new-generation Blockchain protocol.
World Wi-Fi is based on successful existing business in Wi-Fi access points and Wi-Fi advertising networks with a vision to “go global”. “Radius Wi-Fi” and “Adrenta” operate in 80 cities with the total stage of more than 100 employees. World Wi-Fi has analyzed the existing business models and understand that blockchain is a perfect technology to create a global decentralized wi-fi network and to make this network free for guest users by advertising. In a sense, this is the same model with television now with the only difference being that we will only need to show a short and non intrusive advertisement when connecting a Guest User to the network.
In short, the advertiser gets more targeted and less expensive advertising, the router owner receives some payment for hosting a “free” Wi-Fi access point for guests and the guest receives access to the Internet in exchange for viewing an ad, which is targeted to their interests.
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