Powered by blockchain technology, the little Phil platform is an entirely new way of giving that fixes trust issues with charities using a public ledger, smart contracts and unique digital identities (UDID) to provide givers with the Proof of Need and Proof of Impact required to re-establish trust in giving to charity. Little Phil uses blockchain technology and user experience (UX) designed around a positive psychology framework to allow people to have the oversight, control and emotional connection of a philanthropist, without giving large amounts. People are able to give on their terms through their smartphone and track their giving all the way to the moment it’s received. This will create an engaging experience that makes them genuinely feel the positive impact they have had on their cause. In addition to this, charities will have solutions to their fundraising and exploitation concerns at a much lower cost than they currently incur.
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About Little Phil
In 2016, an estimated USD 500 billion was donated to charities worldwide. To better compete for a portion of these funds, charities often rely on third-party marketing firms for their fundraising activities. Traditional marketing methods used by these firms such as telemarketing and street canvassing are failing to find traction with Millennials. Furthermore, many of these firms have engaged in tactics that erode the trust of the public and tarnish the reputation of the charity industry.
In an age where we can track the delivery of a pizza or see how far away our Uber is, why can’t we track our money from the moment we donate all the way to the cause? Millennials expect more transparency and control over their giving, including the ability to connect emotionally with receivers by seeing the direct impact their contribution has made. As the majority of charitable donations come from an ageing population, fundraising approaches need to better engage Millennials or there will be a significant reduction in donations from the general public in the next 10 to 20 years.