A marketing agency specializing in cannabis brands
Effective branding embodies the essence of your product, idea, service. When naming your company, create a word bank. List all words that could be associated with your brand. Think descriptions, think actions, think emotions, think colors, think metaphors and idioms. Then highlight your favorite words, pair words together. Alliteration is always catchy. Narrow down to the top three options and ask friends, family, co-workers, strangers- “What kind of company is [company name here]?”
I had a lot of fun naming this marketing agency. My client wanted a name that was memorable, trendy, and implied luxury. He liked the idea of the name having a double meaning, one which referred to weed and another which implied doing good. I created a bank of words pertaining to marketing, weed, and growth. When I paired words together based on an alliterative sound I came up with Cultivate Kind. Cultivate gives the sense of nurturing your business's growth through marketing. Kind provides a double meaning. The commonly known definition of kind is of good or benevolent nature. In the weed world, kind refers to the highest quality bud, which elevates the brand and give it a luxury feel. The name in whole implies spreading goodness through cannabis.