RE: RE: The Fall of Aspirational Branding of Starbucks
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RE: The Fall of Aspirational Branding of Starbucks

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In Taiwan, Starbucks is also seen as a status symbol, they're around 30% more expensive than local independent places for the basic coffee, though for hand drip coffee the local places could be a little more expensive than Starbucks.

Some European cities disallow Starbucks or global chain presence claiming they don't serve "real coffee". I think maybe they do that also to protect local small businesses, which makes perfect sense

@livinguktaiwan: In Taiwan, Starbucks | Ecency