I am assuming you are referring to https://www.ezira.io

Ezira is a platform similar to busy.org of Steem. It is a social media network with a lot of other features included in it. It will have a decentralized exchange and a peer to peer marketplace.

Ezira will have three major components:

1. Decentralized Social Media Network: Its main and primary feature is a decentralized social media network which will allow people to post content. The content that gets upvoted will make money. It will be similar to how Steem works.

2. Decentralized Exchange: Ezira will have a DEX build it. That is, an exchange will be included in the main platform where Ezira users will be able to trade all blockchain assets of Ezira network. 

3. Peer to Peer Marketplace: Ezira will have a decentralized peer to peer marketplace where people can buy sell things using the Ezira coin. This will allow users to trade different things with each other.

It doesn't have a real product with the above features yet. So, all the sweet words of the whitepaper doesn't mean much until we can check and verify them by testing it. Its success will depend on the skill of the team behind it and also public interest in the platform. 

The Ezira team doesn't seem that professional from my perspective. So, I will rate it as a high risk high return coin.