Leave it to @erh.germany to tackle the controversial topics. Socio-cultural issues have usually been co-opted by commercial interests, as you suggested, especially when they become mainstream. We're now pushing the boundaries of what people find acceptable. The supreme Court of Canada, for instance, finds the word "woman" confusing, so they prefer the term "person with a vagina" instead. What do you think of that?

https://nationalpost.com/opinion/supreme-court-decision-say-word-woman-is-confusing-unfortunate