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Coinbase has announced to support ERC20 tokens on its exchange platform, The largest exchange and wallet provider flow Myetherwallet and metamask.
This support of Coinbase exchange to tokens (Etheruim Blockchain) may profitable reflect to ICO'S issuer, and may led to next stage of tokens project if other coin wallets adopt this step like Coinbase.
more description may you find on cointelegraph website, on this link below:
https://cointelegraph.com/news/coinbase-paves-way-for-new-altcoin-support-with-erc20-upgrade