世界珠宝看中国，中国珠宝看水贝 / China, the jewellery centre of the world. Shuibei, the jewellery centre of China

作为一名谈不上资深，但已在珠宝圈摸爬滚打六七年的人对于珠宝💎，今天想浅聊一聊👇

Cannot say I am very well experienced in jewellery, I have been working in this industry for 6-7 years and want to share my opinion.

熟话说隔行如隔山⛰️，工作越久，这种感觉越强！

The longer you are in the industry, the more strange you feel into it.

几年前初入行，感觉珠宝代表的是：奢华、贵气、价格高昂、高利润、富人美女专属

When I first into this field, I though jewellery is a luxury, elegant, pricy, high profit and prerogative to the privilege females.

现在再回头看，其实说到底是属于传统批发零售行业，所谓奢华高贵不过是产品本身光泽性，稀有性、高单价等其他特点

When I review into this field, I notice that this field has nothing special but an ordinary wholesale or retail, the so called luxury and elegant, actually is just reflect on the rareness and high selling price.

而高利润富人美女专属，可能是因为它非生活必备刚需，而本身较强的佩戴装饰性影响，实际上很多珠宝店利润率不到10%，甚至更低

Many people though the jewellery is a high profit margin business as it’s an unnecessary merchandises, since it needs lot of work flow to make the design and decoration on it. The actual profit margin somehow is only 10% or even less

而本身珠宝经营对于人货场销经营有着更高，跟精细的运营要求，经营不善，间歇性亏本，没法达到盈亏平衡的也有很多

For the people whom run the jewellery business, it’s important for them to run every step of the business carefully, once you make mistake, you need to suffer huge lost, many shops cannot break even in their monthly operation

从传统的打金店，夫妻店、到后来的加盟连锁，品牌化运营，珠宝品牌也大部分依然是家族式企业较多，有好有坏，发展越到后面成熟期遭遇困难和瓶颈也会越发明显。

From the individual family business to the chain, maybe franchises, the jewellery brand in China is majorly based on family business. They will easily stuck at bottleneck.

销售模式上产品从设计～上游生产～展厅供应～经销/二级物流～终端～顾客等，中间有多环节且复杂的产业链。

On the sales pattern, it’s very complicated chain starting from the products design, mass production, promotion, distribution, logistic to retail, finally to end consumers

而我自己作为一名从外语院校毕业，0基础走进珠宝行业，在品牌方工作这几年，一直深耕产品和门店经营，企业内部培训等，却也经常感觉跟不上市场和局势的变化。

I knew nothing before I enter this field, my major was Japanese language and culture study in university, I am always struggling on the market and its trend even I involved in different aspect in the field, for example, store operation, internal training etc.

或许自己能一直做下去，除了私人原因其实也会受益于语言学以及对于文化和人的兴趣，对于知识的不断探求。

To myself, I wish I can stay in field as long as I can, I wish to explore more and more in this field and hope my knowledge on Japanese language and culture could bring advantages to me

希望在未来，自己对于珠宝圈的认知会更具有广度和深度，也期待业内人士的更多碰撞与交流。

Of course I am aiming to learn more knowledge on jewellery industry and meet more people in the field