Yeah, Cyberpunk 2077 is a classic example of that, it relied far too much on marketing, I've been talking to people as well and a lot of these 'AAA developers' are really just artist sweatshops which is why instead of actually fixing anything game breaking they just churn out DLC after DLC. This is probably because not only are good programmers rare that actually know their shit but they would rather pump out skins etc. for F2P markets than produce any kind of real content and now that the market for these item shops is completely over saturated they're going to be struggling to make money.

Forget about big budget, any developer with any sense that adopts these new tools is going to absolutely murder the competition. Simply knowing even a bit of code and being able to implement your own creative ideas will immediately put you ahead of most games, the rest is just polish and making sure what you release isn't broken.