Coca-Cola brought together rather simple technology with marketing and global reach.

at this point, the basics of blockchain/distributed ledgers are well known and available for building. there's marketing that's effective within the crypto community, but it doesn't have the same impact outside our sphere.

what we're after is a global "problem" that crypto solves, and a tool/platform that packages it up nicely for marketing purposes.

we can talk all day about the various problems we're solving, but mainstream folks seem to think that money works just fine, and centralized institutions do a reasonable job at providing services.

the use case/solution pair needs to be as simple as "us mammals need hydration and we like sugar".

CashApp / Venmo are rather interesting here, as they have made money management into a more social phenomenon. one of the big selling points of crypto as currency is its borderless censorship resistance. this money is POWERFUL. it can also be PROGRAMMABLE, but most people aren't going to program, they want to USE the program. this could have social platform potential.

sorry for the ramble, this is indeed an excellent question. but if it was easy to predict change, what would we talk about?