That is the vision for the future of the game. The ownership of land will be key in being able to create in-game assets. Although not available right now, this is what the future of the game will bring according to @aggroed and @yabapmatt in their posts and ASK ME ANYTHING (AMA) sessions.

I have followed this game since its birth as SteemMonsters and am amazed at its evolution. It has already, as Aggroed once said, minted Millionaires. It literally has!