It's been ages since I put out a LEOALPHA update post. In the background we have been quietly curating away, and sporadically sharing posts on Twitter. But to be honest, I have been focusing more on my personal content, and neglecting this initiative. But with todays announcement from the @leofinance team, it has prompted me to finally post an update.

New incentives.

The announcement that all the Ad revenue generated from the key Leo site will go to buying LEO tokens and distributing them to LEO power holders is awesome. This will become a key driver for growth and improvements in the LEO price over time. Ranging from 4% up to 10% is nice, but it is the cumulative effect of this over time that really matters. Here is what I see some of the key benefits will be:

Value capture.

I think the best part of this is that it is bringing an external source of revenue into the LEO economy. Ad revenue comes from the Ad providers in the form of BITCOIN. This then is used to purchase LEO, from whichever source it is cheaper at the time. The great thing is that the content we all produce, and put out into the world is now monetized and contributing to the growth of all of us with LEO power. Over time, this cumulative growth will support the value of LEO, which improves the value of posting rewards and curation rewards. A constant buying demand, from external revenue, will become a virtuous cycle.

Incentives.

This mechanic gives large LEO token holders a powerful new incentive that did not exist previously. Big accounts can directly influence the return on their investment, and become incentivized to promote the LEO platform and the content on it. They also become incentivized to focus curation on content creators that bring the most traffic to the site.

Recognition.

The great thing here is that it is a recognition that the community of LEO power holders are the first class citizens off Leofinance. With all the expansion platforms (CUB, POLYCUB and other upcoming alternatives) it is easy to feel like the base layer has been taken for granted. I'm not saying that is the case, but now we have clear evidence from this initiative that we are the core of the project.

How can you help?

The best part about all this is that everyone can contribute, in their own way.

• Turn off ad-blockers. If you use Brave browser, drop your shields. Not just on Leofinance.io, but also hivestats and leodex. This is the easiest way for everyone to contribute.

• Share your content. Tweet it out, post on Reddit, share on Facebook, wherever you can to try gain some visibility.

• Share others content. There has never been a clearer incentive to share content you enjoy. A simple tweet, retweet or reddit post may boost traffic.

• SEO. Even today, the single post bringing the most traffic to Leofinance is an 8 month old post by @finguru. In the past month, it has brought more traffic to LEO than any other post. SEO is so important, and often results from that effort don't show for months.

• Links. A great way to keep people on LEO once they arrive is to crosslink other posts. Once they have read your content, give them somewhere else to go. Moar links. Not spammy, but a few linked posts at the end, and relevant links to related content is so helpful.

• Engage. More comments and engagement builds upon a post. When search engines track sites for content, they usually like seeing engagement and updates, and comments help.

• Support outward facing content more. This is an important factor. Currently, it is a clear fact that posting on LEO, about LEO, CUB or POLYCUB generates higher post payouts. However, it is the outward facing content that brings the most traffic to the site. My big call out here is for curators to value outward facing content more.

This screenshot shows google traffic for the last 30 days. Guess what, not one of those posts is about LEO, CUB, or POLYCUB.

In fact, looking at ALL SOURCE traffic - including internal (us on the site reading different posts, not external traffic) you have to scroll to page 5 before you find any internal content - a post about HIVE and a LEO announcement post. Up to that point, it is all external traffic, or heavy users checking their own feed/wallet/notifications.

A simple fact is that external content brings more traffic to LEO than internal. And now that Ad revenue is being directly rewarded to LEO Power holders, then we all have an incentive to maximize that.

A simple question for everyone reading this post: What can YOU do to bring more traffic to Leofinance?

A little housekeeping.

Just a final point, a while ago we posted a call to action for posts about AKASH. It was a trial and I didn't really promote it enough. Anyway, we got 2 high quality posts in response - this post by @forexbrokr - and this post by @melbourneswest.

So we had 2 high quality entries, and conveniently there was 2 prizes on offer. I sponsored a 250 LEO prize, and @khaleelkazi offer a matching reward. So, today I am sending out 125 LEO to each of these authors, and will prompt Khal to do the same when he can. Congratulations gents, and thanks for answering the call. I don't think I'll run more of these type of contests for now, but you never know.

Thanks everyone for reading, I look forward to seeing what everyone does to boost the traffic flow to Leofinance.

Cheers,

JK.