It is encouraging to see an effort to improve transparency through the implementation of multisig and the definition of KPIs based on the SMART methodology, which is a necessary step toward professionalism.

However, the current approach still seems to overlook the key driver of any successful network: attracting investors and generating massive economic activity.

For Hive to truly scale, “brand awareness” is not enough; we need to compete directly with the most powerful EVMs on the market, which dominate the crypto space precisely because they maintain a constant flow of circulating capital and innovative products, especially in the DeFi sector

• Attracting users without purchasing power will not move the needle on price or the ecosystem

• The network needs crypto-native investors seeking real opportunities for profitability, similar to those found on platforms like CoinMarketCap

The historical success of products like Splinterlands on Hive demonstrates that massive activity only occurs when there is a functional product that incentivizes the movement of assets.

• If 50% of the shared advertising budget isn’t focused on projects that generate this kind of circulating activity and real retention, we’ll continue to spend resources on onboarding efforts that don’t contribute to the network’s long-term value.

In summary: Fewer low-impact social events and more focus on scalability and competitiveness against high-performance networks. We need to attract those who come to invest, not just those who come to consume the DHF budget.