Mr Beast launched a chocolate bar brand called “Mr Beast Bars” and is doing it for a video with a prize of one million dollars.
So how many bars would he realistically have to sell to pay the million dollar prize, while not losing money on the candy?
Went to the site and they are selling 10 bars in a box for $29.99.
Call it $3 a bar.
Wanted to figure out a real price for what a chocolate bar costs to make, wrap, package and send off to individuals.
Looked at Hershey’s as an example, where they hold a profit margin of 16.2% as a company, but that’s a poor example, due to marketing costs and also them not having the same costs as a product of bulk.
Looked at it and found the costs of a bar done in a smaller batch chocolate factory to make, package and ship would ideally be $0.75 a bar.
$7.50 for the box
Ideal margin here would be about $22.50, being generous to myself and not factoring in the penny lost on the $29.99.
If that margin is correct here, the goal would be 44,444 boxes or 444,444 bars sold to make a million dollars to finance the video.
Which actually seems really feasible to do.
Mr Beast a year ago launched a virtual kitchen, doing a delivery burger restaurant, with Mr Beast Burgers.
The price was around $13.99 depending on the burger and they sold 1 million burgers in 30 days.
That’s not even realizing they only had 300 locations, meaning most Americans couldn’t buy them and have still managed to be a multi million dollar product.
This can be sold basically anywhere in the US and arguably is a better deal, with size wise, the bars are actually cost competitive with products like Hershey’s.
