I've never heard of charcoal coffee before. It sounds somewhat strange, like some of the health and diet fads out there.

"Hey, we've added some burnt wood to your coffee because of...erm...well...health and diet reasons...yeah that's it! Enjoy."

Meanwhile they are just trying to sell off their product that was partially burnt and ruined because of a forest fire that destroyed part of their crop last year...

😆 Not saying that was the case, that's just where my mind goes. Sounds a lot like our last Spill The Beans prompt actually 🤔