Yeah that's a good point about the color and you're right that they probably did have a lot of options to choose from. I think the idea of hiring up and coming artists is neat/interesting, but I wish that this company also had some sort of logo of its own to make its brand a little more recognizable on the shelf. I've seen worse cans in that regard that have a few images on them but no actual writing at all. I never buy those ones. I'm usually like "this looks like it could have been brewed in someone's garage and snuck onto the shelf as a prank. I'm going to skip this one..."
😂
Collective Arts isn't that bad of course but still, a small logo would go a long way for me in terms of recognizability.