The world of retail and E-commerce is growing along with technological developments in the digital generation. This year it is estimated that E-commerce sales will reach 1/10 of total retail market sales. Some of these issues are unreliable merchants or products. E-Commerce is also very lagging behind other industries in cryptocurrency adoption. Blockchain technology provides transparency, trust and security for its users. ARAW Tokens combines blockchain technology with the E-commerce industry. Many benefits and advantages are gained by applying blockchain technology into the industry.

What is ARAW ?

ARAW is an ecosystem with decentralized payment, based on Ethereum Blockchain, which seeks to increase the implementation of blockchain in everyday life around the world. ARAW IS the first company in the world to combine the benefits of e-Commerce and payments industries; to provide end-product solutions for e-Commerce, Cryptocurrency Touch & Pay cards, online cryptocurrency payment and unified reward system on Ethereum Blockchain based on the ARAW token. The purpose of the ARAW token is to be a part of everyday online shopping.

Araw platform eliminates the fundamental problems in the economy of e-Commerce and cryptocurrency. The ARAW token acts as more than a simple reward — as it is used and redeemed for all members of the ARAW ecosystem. In addition, owners ARAW may convert their tokens into fiat currency using the mobile wallet ARAW and return cash back to your Bank account.

Also ARAW token will allow regular customers to participate in the rapidly expanding world of cryptocurrency — bringing benefits to all parties involved. The key factors are the ease of acceptance for the client as reward schemes are already common.

The ARAW token is a utility based token specifically designed for the global E-commerce marketplace. ARAW token works as unified rewards as well as mode of payments for both online and retail outlets.
The Araw Platform offers a practical solution to the problems outlined above as well as the potential to become the practical heart of e-commerce and cryptocurrency combined. It strives to reward shopping with cryptocurrency by exposing the common person to the ARAW token. The key focus of ARAW is giving effortless access to cryptocurrency ownership which comes with potential rise in value — without dealing with any of the underlying complexities which make cryptocurrency unattractive.

How Will ARAW Blockchain E-commerce Work?

The ARAW platform will integrate e-commerce business and a decentralized payment method that will be created on top of the Ethereum blockchain. This will enable merchants and consumers to exchange tokens among them via smart contracts that will, unlike most smart contracts, allow cashbacks.

The ecosystem will be created by many different products, some of which will be explained later on this article. They are Aray Pay online payments, the e-commerce marketplace, the Araw Card Touch & Pay, the open API platform, the banking system, Araw Mobile Wallet, the crypto exchange and the Ethereum blockchain.

The Arraw Token: Heart of The Decentralized Payment Ecosystem

One of the main goals of the Araw Platform is to provide unified reward system and marketing solution for e-commerce businesses, which aims to increase the footprint of customers, building meaningful relationships with them, and hence increase the growth of the business. We present the ARAW Token as the solution to unlock the full potential of reward programmes and thus increase value for all participants in this loyalty system.

The ARAW Token EcosystemAraw Pay

Araw Pay will be an open widget to accept payments in ARAW tokens and can be used by any merchants anywhere online just like any other payment gateway providers. We aim to provide seamless Araw pay solutions in Araw mobile & web wallet, open API platform, and Araw e-commerce marketplace.

E-commerce Marketplace

Given our distributed ledger system, items for sale are gathered from different parts of the globe on the marketplace. Buyers and sellers from different parts of the world also come together in a peer-to-peer enabled environment for transactions. Users of the platform can thus have access to the entire list of all the offers available on the Araw marketplace. With our help and the Araw Platform, any shop owner is free to execute a single sale or build an enterprise level e-commerce platform.
Araw Card — Touch & Pay, Araw — Touch & Pay card aims to enable customers to make micropayments at coffee shops, supermarkets and day-to-day online shopping. It contains radio-frequency identification (RFID) to communicate with card reader to enable contactless payments. With the release of Araw Card, we are expecting to raise adoption of the Araw platform by regular customers.

• Open API Platform, With ARAW Token Open API Platform, users do not need to know any form of programming code or language to make use of the system. It is structured to be utilised out of the box. The ARAW mobile wallet continuously connected to Cryptocurrency Exchanges maintains the live exchange rate of the ARAW token and other cryptocurrencies.
• Banking System Integration, With seamless banking system integrated in the Araw Platform, Customers will be able to buy ARAW tokens using linked bank accounts. They will also be able to exchange ARAW tokens with fiat and send cashback to linked accounts.
• Araw Mobile Wallet. The seamless integration of Araw Mobile Wallet with Banking and cryptocurrency Exchanges will enable Araw Platform users to;
  1. Top-up ARAW Tokens with a click of a button
  2. Send and Receive ARAW tokens
  3. Exchange ARAW tokens with any other crypto currencies like ETH and BTC
  4. Exchange ARAW Token with fiat currency and get cashback

• Cryptocurrency Exchanges Integration, Araw platform integration with cryptocurrency exchanges would allow users to exchange ARAW tokens with other cryptocurrencies (like ETH and BTC). Users of the platform can also convert from one cryptocurrency to the other and from cryptocurrency to fiat currency
• Ethereum Blockchain — Proof of Delivery & Service, The Araw e-marketplace leverages smart contracts to make the process of exchanging goods with ARAW token fast, secure and add trust in the system. It generates secure escrow for two transacting parties. Through this method they are given a money–back guarantee for buyers if the product turns out to be substandard and for the seller, it ensures that the fund for the product they placed on the marketplace is securely transferred to them.
• Peer-to-Peer Transfer, The ARAW token platform enables peer-to-peer transaction to give users the chance to engage in direct exchange of goods and services. This enables free trade between two parties anywhere in the world. A seller can sell directly to a buyer across the world without the usual services of middlemen or going through different currency conversions and exchange rate fluctuations.
• Unified Reward System, With the various offerings of the ARAW Platform, we are set to unseal the current limitations found in traditional customer loyalty programmes and hasten the development of a more cooperative, unified, and competitive customer reward industry. We aim to replace the traditional restrictive reward points system used by typical commerce companies with a blockchain based dynamic currency that increases participation and interaction between customers and services.

Araw Integrated Gift System

Has an unprecedented opportunity to unlock the full potential of the reward program by incorporating all sales entities. Collect together the customer base and unlimited prizes on offer. The ARAW Token will be revolutionary for the ecommerce ecosystem. With great features, merchants will have a more convenient and economical service when engaging their customers. The Araw platform will encourage customers to continue to use ARAW cryptocurrency cards as often as possible and help improve the business.

Token Sale

Ticker: ARAW
Token type: ERC20
ICO token price: 1 ARAW = $0.01
Total tokens: 5,000,000,000
Available for token sale: 3,500,000,000 (70%)
Whitelist: YES (15 May – 30 June)
Know Your Customer (KYC): YES Pre-sale
start date: 1 JULY
Public sale start date: TBD
Soft cap: 5,000,000 USD
Hard cap: 25,000,000 USD
Accepts: ETH

Roadmap

The Verdict
ARAW clearly provides solutions to the usual cryptocurrency issues we have — easy cryptocurrency payment system, user-friendly, secured and has a buyer’s protection protocol in place. However, this type of platform is not new. There are other blockchain-based platforms similar to this. And the competition in getting those users to support the project might be tight.

But based on the features of their platform, they seem to have covered everything that are needed for an ideal payment plus marketplace blockchain-based ecosystem. And this can be their benchmark against their competitors.

Another thing that we can consider is that they already have an existing and fully usable platform outside of the blockchain and has been integrated with two big online payment gateways. So, with this we can establish that they have the experience and knowledge for the product.

To sum it up, ARAW token’s platform may not be the only one in the blockchain but still it is impressive due to the wide range of issues that they have covered compared to its competitors. Now, the success of this project will solely depend on how well the team will execute the features they presented and how they would maintain continuous development of the system to meet the users’ demands.