Xiaomi which is getting popular in India. They record as a top selling smartphone company in India on2017. Still they are in attention of every customer because they are releasing new new devices and which are compared to cheap then iPhone.
Xiaomi history :
Xiaomi - pronounced "SHEE-YOW'-mee" - was founded in 2010 by CEO Jun Lei and seven colleagues who included veterans of Alphabet, Google, Microsoft, and Motorola.
Their first smartphone was the Mi1 released in 2011, was an instant hit with little marketing. Consumers buzzed about its low price of CNY 1,999 (roughly Rs. 20,900) and competitive quality.
It helped to ignite an unusual fan culture on which Xiaomi has built its product development. Customers take part in design decisions by sending suggestions over social media.
In 2013, Xiaomi sold more handsets in China than Apple. The next year, it became China's top-selling smartphone.
The company later was passed in sales volume by local rivals Huawei, Oppo and Vivo. But after a slump in 2016, Xiaomi's growth rate outpaced other smartphone makers in the following year. While Samsung, Apple and Huawei saw flat or 10 percent growth or less in 2017, Xiaomi sales jumped 58 percent, according to IHS.
Last year, the company had a 6 percent share of the global smartphone market, despite minimal presence in Europe and the United States.
