He added a term about not being allowed to talk about competing services. Also the censorship is being done quite carefully, e.g. waiting a day before the messages disappear. It's like a shadowban, to increase blame to the Hive side, because people can go like, look I am not banned (but e.g. many of those people for example saying "we will not freeze anyone's account" are now burned by the .8888 softfork that forces them to do just that...).