Hi @ben-edom

I think that something very important is the treatment of the client, that leaves its mark and it is a passive publicity that this client will take to other friends.
Normally, these large companies lose a great human sense and become just a mercantile company. A small company at the level of employees, however, as it has to compete, it must seek the best alternative. For this reason, I say that customer treatment will make a difference.
That treatment to the client I repeat will be the best advertising and having products that the other large company does not cover, for the small company it would make a difference and would not consider it a competition due to the branch of each one.

Saludos.