We had a discussion on another platform about how blogging can add or sustain value. My opinion hasn’t changed: there needs to be advertising, audience reach, and accordingly, token burning or buybacks from the exchange. There are several platforms out there, but each of them could implement a proper demand-side token economy for a certain percentage.
I even suggested distributing tokens from advertising revenue based on the number of views authors receive - so that those who are read more would earn more. But that could also encourage various forms of bot activity.