I think supporting is worse, I'm a firm believer that turning a blind eye to injustice is still participation, paying for it calling it entertainment...yuk. As much as I like wildlife and seek new experiences, I go out of my way to only support accredited conservation programs. You can always tell by the mood of the animal how they are treated. Call me crazy cat lady, animals have feelings and I rescue the odd feral or stray. Their personality changes if they are loved and feel secure rather than miss treated.