Well, I've been "worldbuilding" on and off for a few years, and haven't really sat down to do the writing part yet. I mean, I have, but I don't think any of that material will be used. It might be though. I have a concept for a Zombie novel and I always joke that if I procrastinate long enough I'll finish the book just as Zombies become a popular genre again! XD
RE: Establishing My Own Business