In my quest to check out ICOs before they come out, I've recently been reading about the Chill Project. It's a blockchain marketing platform that aims to bring businesses and marketers together in a way that benefits everyone. They launched their first piece of software, Adchill, on October 1st, 2017. It's a Facebook ads marketing tool that can analyze and properly allocate your budget, automate the process of finding your ideal audience, helps scale your bidding campaigns, and tests what videos/images would work best for you to share. Currently, it has a free 14 day trial.
Overall, the Chill project believes the constantly changing landscape of digital advertising is a problem for marketers. They believe they can solve that problem by giving marketers valuable tools that can test and evaluate strategies quickly, freeing marketers of repetitive tasks. Coming up in the first quarter of this year, they plan to develop an Adchill marketplace that will connect businesses and with marketers who will use Adchill to advertise for them. In the third quarter of the year, they'll begin developing an Adchill developer's program API. This program will publicly launch next year.
The token that will run everything is the Chill Coin (CHILL). A total of 10,000 million Chill Coins will power all transactions. They can be used by marketers to perform actions in the Adchill platform and to hire & pay marketers. Although I don't currently run many Facebook ads, I struggle to resist the word "free" so I may be checking out that trial. I'll make sure to keep you updated.
For more information, you can check out their White Paper here: https://chillproject.org/whitepaper
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