For a moment I felt confused, I thought, what am I reading, a love story or an economic publication, until subtly the reading brought me right to the point. What a creative way to put ourselves in context.

It is not always intentional, and sometimes it is conditioned to achieve the goal. It's okay if we assume it as the price to pay and that it will eventually be compensated in profits.

What is not correct is when you are left with the feeling that the agreement has not been fair, and not only did you leave money on the table, but they have reached into your pockets.