Indeed, we vote with our wallets! Buying seasonal veg and fruit on the local market from farmers who've grown them not some middle-man is crucial. We're still a bit better off in Europe in terms of family businesses and small companies that truly care for their customers but things aren't moving in the proper direction here either. Agro conglomerates are buying up land; you have M&A and buyouts leading to centralization and more control in the hands of fewer players.