Market competition is based on humans' selfish tendency to gain more value for themselves. Therefore, they participate in market activities. This is healthy and should be encouraged. The negative aspect of market activity is how the benefits of individuals translate to the community. If the actors in the community are dishonest, the translation of benefits is weak. For the community to benefit from individuals' market activities, the community actors must be honest with each other. Only communities where honesty is high, the standing of the whole community is improved.