Microsoft has had both successes and failures, and Bing has had trouble competing with Google in the past. The company's investment in OpenAI and integration of AI into Bing may give it another chance to gain market share. You make an interesting point about Samsung possibly switching from Google to Bing as its default search engine. You also suggest that Microsoft's financial offer may have played a role in the decision. It can also be hard to change people's search engine habits and preferences.