"but the average bloke won't go further than what he finds on the first page of google".

I couldn't help but find myself laughing because you are so SO incredibly correct in this statement. But many won't even do the google search because if they did - a lot of the information I've found to disprove their logical fallacies literally show up on the first page of google (and often the first or second search result). They can't even be bothered to do this.

Never underestimate an oddball - so incredibly correct.