To build a profitable service business, you must do the following:
FOCUS ON VALUE - Charge based on value not based on your needs or your time. It's all about value. Clients don't care about how long it takes you to get the job done.
PRODUCTIZE YOUR SERVICE(S) - Productizing your service(s) allows you to scale your business and build an asset that grows in value.
TAKE BRANDING SERIOUSLY - To charge more than the competition, you can't be a commodity. Build a brand.
CHARGE A PREMIUM - If you want to become more desirable and attract higher quality clients, you must raise your price.
漏 Yinka Brand
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