first, I learned about 'hooks' .. little phrases they use to catch and hold your attention..

what I learned was there was never, or rarely, a 'payoff' .. they lied in the hook.

I learned even if I don't give a shit about 'the hook' .. it could still capture my attention without my conscious effort to look away and change my focus intentionally away.

this was all while very young.

but i didn't completely stop then.

2001 .. that was the year I believe .. 9/11 had been enacted by our government and I noticed.

and that was when I found out, and since then it has been a world to wake up into and be around with those that are still so tuned into the fear channel.

watching tv a kid.. you can see how they introduce fear.. 'walking in the woods... i'm not AFRAID, not afraid' .

your lower mind, the part of your that is truly powerful and gets shit done.. doesn't respond to NOT but always the active word.

as for the power in sound, perhaps, but I see it is done with our own mind.. but that we don't recognize it because it has been covered by negative language that appears hopeful, but ultimately does not feed life.