BitClave aims to remove the concept of middle man from Advertisement industry and want to connect advertiser directly with the target audience which will drastically cut the cost for the advertiser as they will only spend for potential customers. It will also benefit the customer as a saved advertisement cost will be passed to them. BitClave will also protect the consumer's private data and identity through the use of Blockchain. BitClave's Decentralized platform will allow developers to create apps and services too on top of it.
BASE (BitClave Active Search Ecosystem)
BitClave is launching the Decentralized ecosystem named "BitClave Active Search Ecosystem" (BASE) which will directly connect Businesses with consumers. BASE will store the big data about consumers gathered from different Attestation point like a point of purchase, mobile opening, making purchase etc. This data will be stored in blocks on Blockchain and accessible by specific group only to add blocks for the same customer, it will be anonymous to the third party but it can be used for analytical purpose
BASE creates smart contracts between user and online advertisers, cutting middleman from the process
The Ecosystem of the BitClave will connect seller of the product or services to a potential buyer based on the precise information that is provided by the ecosystem. Seller will be assured that only potential buyers are viewing their offerings. Sellers will have privilege for filtering buyers based on their requirement (filer on frequency, Age group, salary etc.)
This will enable communication between customers and retailers on Blockchain directly stopping advertiser to buy data in an unauthorized way
The main advantage of this system is Business has high potential leads generated by customers data and customers have income from contribution of data
All the details of customer and retail activity will be stored in the decentralized ledger in which the activity of user will be masked. The ledger's data will be used for the statistical activity. Some data of ledger will be encrypted and accessible to specific group
Data will be generated by users after they upload their profile by going multi factor authentication on the system and data will also be generated by users browser history which is generated through decentralized search engine of the BitClave's system. Before recording the each data user will give his explicit consent for the same through authorization. This data will be securely stored in the immutable blockchain. BitClave has a security team lead by former chief executive of LG which is providing Blockchain infrastructure to the system.
CAT (Consumer Activity Token)
Consumer Activity Token (CAT) will be the native token of this ecosystem used by participants of this network.
CAT is Ethereum based token which will be derived from the activity of customer and will be used to pay reward within the system
Reward will be given to the people who will participate in the creation of data in the form Tokens on the Token exchange
CAT will be used to facilitate execution of a smart contract in the ecosystem among different participants. i.e Contract between retailer and customer in which retailer would pay customer for product demo and then later on customer can exchange CAT token with the merchandise or coupon
Custom Analytics capabilities can be created on platform and sold for CAT Tokens
BitClave will be the tough challenge for an online retailer like Amazon and companies like Google and Facebook which stores customer data and sell it to advertisers. It will create great value for industries which spend enormous amount money to acquire customers through advertisement especially like FMCG and Automotive. One can participate in this disruption by joining crowd sale on July 25
