With thanks to VisualPolitik.
LEGO is the biggest toy manufacturer on the planet but, nonetheless, they aren’t even on the stock market. Other industry behemoths like HASBRO or MATTEL are listed on the NASDAQ index. But LEGO, with bigger sales, a presence in most of of the World and one of the most valued brands keeps its status as a family business.
But not only that! Unlike its competitors, LEGO is the best toy manufacturer when it comes to surviving the videogames industry. As much as videogames increase their sales, toy retailers like Toys'r'us file for bankrupcy and big manufacturers loose a big share of their sales. LEGO, instead, is making record sales these years. In this video, we tell you their story
