There's been a few complaints about school photos being manipulated over here and even photos with Santa in some places (sometimes it's the same photography company) They take the liberty to touch up pictures and remove moles and fix mono brows etc.

People were getting the photos back and seeing little Johhny has been changed without any prior consent and there was a bit of discontent for a while. Rather than stop doing it they added a disclaimer saying that's what the policy is.

Everything has to be perfect for some people even if it's fake.