And that's the point. It's sick because it leads to what I described in this text. And no, it's not a game, it's life. Publications are real and reach real people. And building a blog and gathering readers is work and selling your skills, and people invest REAL money here.
By the way, MMO games (if we follow your train of thought) that involve persecution and intimidation of some players by others are banned by law in most countries and in most servers of mmo games.
If you think that life is a game, I suggest you seek help from a therapist and stop playing games ;P
RE: The Downvote Economy – How to Steal the Value of Someone's Work and Get Rich Off Their Efforts