Today we are living in times in which we have an extreme abundance of options when it comes to satisfy every need we might have, whether it is through a product or service, we always have several offers from which to choose, and given the fact there are a lot of people constantly sharing everything they do in their social media, including the places they visit and the products they consume, the value of having loyal costumers who always come back to the same brand is extremely high.
One mutually beneficial measure brands can adopt to try and stay relevant in the market, is a loyalty program that rewards consumers who have a clear preference for the brand in question. A loyalty program is defined as follows:
Meet “qiibee”: loyalty programs as they were meant to be
dedicatedguy (63) in blockchain • yesterday
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Having so much competition breeds loyalty programs
Today we are living in times in which we have an extreme abundance of options when it comes to satisfy every need we might have, whether it is through a product or service, we always have several offers from which to choose, and given the fact there are a lot of people constantly sharing everything they do in their social media, including the places they visit and the products they consume, the value of having loyal costumers who always come back to the same brand is extremely high.
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One mutually beneficial measure brands can adopt to try and stay relevant in the market, is a loyalty program that rewards consumers who have a clear preference for the brand in question. A loyalty program is defined as follows:
Loyalty programs encourage shoppers to return to stores where they frequently make purchases. Some of the incentives may include advanced access to new products, additional discounts or sometimes free merchandise.
With implementing this strategy there are simply no losers, because every part involved (the brand and the consumer) ends up better off than before. The brand is going to increase their loyal customers, and said customers are going to receive more than what they were receiving before. Because of this, it is fair to call loyalty programs as a Win-Win strategy, and given today’s overall competition, it is practically a must for any new and established brand.
Customer Relationship Management (CMR) is a business strategy that could make or break a company. The better a company handles its customers the bigger the revenue. It is an internal marketing at its best. It’s no surprise that there are lots of strategies, books, or even software that deal specifically to help companies in CRM. One of the most widely used of CRM is the loyalty system. Customers will earn stamps or points for each transaction they made, and after a certain accumulation, the customers could exchange those stamps or points into a free product or certain discount.
Although it’s quite effective, the current loyalty system is frustrating for both the customers and the companies that give it. The company needs to create all the necessary tools (paper-based or software) that will handle the loyalty program, starting from point giving system, points collection system, to prize redeem system. Some company may need to create a division for all of this works.
The current loyalty system is also very frustrating for customers. Customers will end up with too many loyalty systems, too many stamps or software to handle the points. Each one of them is not interchangeable. Meaning, customers will end up not fulfilling the quota of the loyalty points most of the time.
With Qiibee, companies need not invest in the laborious workforce, time, and money to develop a loyalty program. Qiibee has it. Companies just need to decide the point percentage that will be given to customers. Being on a single platform, current customers in Qiibee ecosystem will have lower resistance to new loyalty points, even when given by mom and pop businesses. Additionally, being on the blockchain means that Qiibee has a very efficient and secure technology, better than any server providers out there.
The Qiibee team has 16 years of experience in the loyalty space. Qiibee has been able to maintain 70% of its core team since the 2015 inception three years ago. Qiibee also has a collection of excellent advisors for this project, ranging from strategic advisors to academic advisors.
If you want to know more about this project, I invite you to check their website
If interested about how this platforms works and its technical details, you will find useful information in their Whitepaper
And if you want to get into contact with them, feel free to visit their Twitter, Facebook and Telegram
Here is a video I made sharing my thoughts about this platform
In case you still have a question about this project, feel free to leave a comment below and I will answer it.
Additional Information
qiibee Website
qiibee WhitePaper
qiibee Telegram
qiibee Medium
qiibee Twitter
qiibee Facebook
qiibee Instagram
qiibee Linkedin
qiibee Google Plus
This post is a submission to @OriginalWork contest here.
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