Money stands for all commodities in the market. As the brand on an advertised commodity, a money price tag is on every marketed good. So a commodity can be exchanged for money, and such exchange constitutes it as a measure of market value. At the same time, money can buy any specifically marketed good or to be saved for later consumption. It facilitates the exchange of commodities as a replacement for the cumbersome barter at any particular market conditions and over time. After all, economy is a real unity of numerous entrepreneurs only by the means of marketing and money. Commodity money, symbolic money, and depository money present the multidimensionality of money itself.
Historical Backdrop
• KARL MARX The Capital: money fetish.
• GEORG SIMMEL Philosophy of Money: teleological processes promoted by money.
• THORSTEN VEBLEN The Theory of the Leisure Class: the pecuniary culture and advertisement.
• PIERO SRAFFA Production of Commodities by Means of Commodities: standard commodity.
• JOHN KENNETH GALBRAITH The Affluent Society: advertising and credit money.
• FRIEDRICH HAYEK Economics and Knowledge: money.
