1.The Movie title is Joy, The movie walks through the life of an entrepreneur named Joy about how she at first was very creative and had always had good ideas but never enough leverage to get them out to being products because she was a young girl. As she got older and dealing with life with two kids and having to live with an ex husband, dad, mom and grandma she was frustrated she wasn't living up to what she thought her life could be and the potential she had. That next day she decided to draw her ideas and present them to her family who were in business and asked them to help her get started. After some setbacks with the manufacturing company she finally could begin making her products. Later in the movie with a now completed prototype she started advertising it in creative ways until she came upon an opportunity to be featured on QVC. After that sales were booming the business was finally getting off the ground until the manufacturer raised the per unit price by two dollars which would make it a not profitable business. Her dad sent her sister to go handle the business with the manufacturer but ended up making the situation worse to the point where she declared bankruptcy. She then taught herself some laws about fraud and went to Texas to address the other guy who had a patient and once she was cleared to make mops again and had him pay back all of the royalties she was up and going again. At the end of the movie it tells us she created hundreds of more items and became bigger than QVC. It is entrepreneurial because the plot is walking us through how she came up with the product, how she introduced the product to investors (family), how she produced the product, how she advertised the product and all the ups and downs with owning your own company. It is the life story of an entrepreneur and the life story of the twisty mop. 2. I think this is interesting because as an entrepreneurship major I have plans to create something new and to see how much goes into creating,advertising and maintaining a product is fascinating. It is a reminder that stuff always does not go your way and there will be setbacks and potential for starting over and not all stories look like hers which ends with a happy ending. At the same time it is a great visual of if you are persistent and really believe in your product and the business that goes into it, you can have great success despite those setbacks. It is also interesting to see who and what kind of people she was interacting with. It seemed like the people who cared about her like her best friend, ex husband,grandma and QVC guy always made sure to encourage her and always valued her ideas and wanted to see her succeed and put themselves and their time last and put her first but to the people who really didn't care about her like her mom and dad(to an extinct) the dad’s girlfriend and the sister acted like they were helping and there for her and celebrated her when she was doing good but when she wasn't they turned on her and didn't believe in her and didn't really support her. It just shows that business can reveal who is there for you because they care about you and want you to succeed and who is there because the success is there but when it's not they dont waste time with you. 3. In the movie the twisting mop affected society because it was something new to an outdated niche market that had not seen innovation since the first model. I thought it was interesting when she first introduced the item to a potential investor and his response was something like “I don't want long lasting mops, then customers only have to buy it once, I want them to buy a five dollar mop one hundred times”. That statement made by him just showed how before the twisting mop, there wasn't even a long lasting mop. The mop companies had normalized mops being used a couple times and then threw it away and bought a new one but Joy’s product brought a completely new aspect to the market. It was like she reinvented the mop because now you didn't have to touch the mop while ringing it out and you can also reuse the cloth so she made three completely new concepts in one product. I also found it interesting when she was on QVC and she was giving her presentation, she related it to her life as a mom of two and how she was the one actually mopping her own house so it made it very relatable to the moms that are mopping their floors daily that dealt with the problems that Joy fixed with the mop. I think that the reason it sold so well is because she related to society and showed them that she dealt with the same problems they did whereas the first guy who presented it did not apply to society's terms and sold 0 products because he wasn't relatable and didn't know how to use it. Society affected/supported this by creating a market in the first place. Joy knew how frustrating mopping was even without pieces of glass in the mop and she knew that other moms out there were dealing with the same problems with any mop on the market that is the whole reason why she wanted to innovate and recreate the mop. It was evident when she was at kmart and was showing off her mop. Once she was the example and tried it out lots of people began to watch. This was a physical reminder that people need and want a better solution to the mop or else no one would pay any attention. They also support it by buying the product. In their minds the product is more valuable to them than the $19.95 that they paid for it and the time it took to call the call center to order the product so it was an exchange of the product for the consumer's time and money. The interaction between Joy and society was a positive one. When Joy was on tv, it was a good example of interaction because society saw a woman dressed like they would dress dealing with the same problems they deal with and hearing that she created something on her own that would help solve their problems and during the presentation society/ the customers bought the product indicated by the thousands of calls coming in. Also with even the production of the product bringing in people whose language she could communicate with and giving them an opportunity to help her make mops. There was a scene where she was working with the workers in the production process helping them learn the process. The entire plot of the entrepreneurial factor of this movie could be summed up as she created and presented a product that society thought was valuable enough to exchange their time and money to possess the product.
