I see crypto more like Linux. So everytime we had "the year of the desktop" and unfortunately we Linux users didn't grew beyond a few percentages. Why? Mostly because of the open source nature of it. It's not a product, something you are being market to. So users are not exposed constantly to the benefits and 'cool' factor of let say Apple and others. Instead you only heard the negative issues like users being frustrated, their modem won't work, their webcam won't work, that's obscure piece of hardware or that super fun game they just bought won't run on Linux.
Eventually it took Google to productize Linux into Android for the majority of the world to use it. You hardly had people complain or the media talking shit about Android or have Android being called a cancer.
Crypto is the same, often discouraged, people complaining, media attacks and things like volatility and bear market having even the most enthusiasts being forced to look for alternatives.
Let see if crypto goes the same route Linux goes and only a tiny minority ends up using 'true crypto' and the rest ends up using a product instead.