Maybe but web3 projects do horrible marketing. They highlight the wrong things and don't have enough fuel to grow. Most web2 is financed by ads, yet no Dapp has an Ad monetization network. Projects in Hive are heavily subsidized by inflation, and the moment inflation becomes a problem (like it has been this year). They will go belly up once the subsidy dries up.
That's why dApps haven't been growing the last 4 years.
RE: The Future of Social Media: Big Tech vs. Decentralized Networks