I don't agree with that. Most of the service you can provide and people want it is your reward for having that product. But you still need to be smart. Otherwise a ad-less site like this would be what every blogger want to blog as they aren't bothered by ads. But in reality, people don't care about ads, if they can find the right information they will endure the ads. If you have a sneak peak on LeBron James and you are a fan of the NBA, an ad for Disney+ on the side of the article, will be insignificant. You will still click that link 10 out 10 times.